Celebrate Tradition with Style
Discover our exquisite collection of ethnic wear, blending timeless elegance with contemporary designs.
Shop NowFeatured Collections
Elegant Sarees
Stylish Sherwanis
Exquisite Lehengas
Chic Kurtas
New Arrivals
Embroidered Silk Saree
Intricate embroidery on luxurious silk
Designer Lehenga Set
Stunning lehenga with detailed work
Men's Brocade Sherwani
Elegant sherwani for special occasions
Printed Cotton Kurta
Comfortable and stylish cotton kurta
Our Story
Weaving threads of tradition into the fabric of modern life.
Ethnic Threads was born from a passion for preserving the rich tapestry of cultural clothing. Our journey began with a simple idea: to make the timeless elegance of ethnic wear accessible to a global audience, without compromising on authenticity or quality.
We travel to the heart of artisan communities, collaborating with skilled craftspeople who have inherited their art through generations. Each piece in our collection tells a story, a testament to the hands that crafted it and the culture it represents.
Our Philosophy
We believe that clothing is more than just fabric; it's a form of expression, a connection to our roots, and a celebration of identity. Our mission is to blend traditional craftsmanship with contemporary design, creating pieces that are both timeless and relevant.
Sustainability and ethical practices are at the core of our brand. We are committed to fair trade, ensuring that our artisans are compensated fairly for their incredible skills, and we strive to use eco-friendly materials and processes wherever possible.
Meet the Visionaries
Aanya Sharma
Founder & Creative Director
Rohan Mehra
Co-Founder & CEO
Priya Das
Head of Artisan Relations
Seasonal Lookbook
Artisan Crafted
Traditional techniques meet modern style
Contemporary Elegance
Ethnic wear reimagined for today
Signature Collection
Exclusive designs for every season
Customer Stories
Priya S.
"The saree I ordered exceeded all expectations. The craftsmanship is exquisite and the fabric feels divine. Will definitely order again!"
Rahul M.
"Impressed by the quality and attention to detail. My sherwani was the highlight of my wedding!"
Anita K.
"Beautiful lehenga with amazing embroidery. Perfect fit and received so many compliments at the event!"
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